Web service
Tuni
A national service for finding farm shops in Norway – with a map, search by category and county, and manually verified listings.
- Roles
- Product owner, Developer
- Period
- 2026–present
- Company
- Idestart
- Focus
- Product owner, UX/UI, Figma, SEO, Claude Code, Supabase
- farm shops
- 470+
- organic traffic
- 100%
About the service
Tuni is a national service for finding farm shops, with a map, search by category and county, and manually verified listings. It launched in 2026 and now lists more than 470 farm shops with thousands of views a month – entirely through organic traffic.
The delivery
I’m responsible for concept, UX/UI design and product strategy. Key deliveries include:
- an admin interface where farm owners manage their own information
- multilingual content aimed at tourists
- search engine optimisation
- flows where users can suggest new shops and report errors
Tuni is built by a team of three.
Roles
Product owner
Owns the product and is responsible for concept, product strategy and prioritisation. Designs the interface and user flows in Figma, both for the public service and the admin interface for farm owners.
Developer
Contributes to development with AI-assisted coding in Claude Code, with Supabase as the backend. Responsible for SEO strategy, multilingual content and growth through organic traffic.