SkySmart
Simple, intuitive, and fast flight booking.
OVERVIEW
Project scope: 1 week
Project type: School project
Role: Designer
Tasks: Planning, Sketching, Prototyping
Tools: Paper, Pencil, Adobe XD
SkySmart is a flight booking app created during the UX Design for Mobile course at my UX studies. This app aims to help users book a flight through an intuituve and simple app, and check the status of their flight on their smart watch.
SkySmart is only a concept!
THE TASK
The tasks for this project were to create a mobile app and watchOS app to help my persona book and travel hassle free. The phone app should contain the booking, while the watch app should present our user with the most essential information about the flight.
GOAL
The goal of the SkySmart app is to provide the users a simple solution to book and keep track of their upcoming flight. The user should not need to use their phone to see status of the flight, or to scan boarding card.
Boarding card straight on your wrist!
DESIGN PROCESS
The tasks for this project were to design a persona, create a contextual scenario for the primary persona, create a user flow, ideate for mobole and watch app, prototype the idea, and document the process.
1. Define
USER PERSONA
A user persona was already created for this project, so all I had to do was create a visualization of this persona. User persona will help me make better design decisions that will satisfy the user's needs.
Amarita
Age: 35
Position: Sales rep
Industry: Tech
Location: Oslo
Amarita Heinz is a 36 year old sales representative at a tech company. She is normally in her office in Oslo, but sometimes she has to travel to meet customers.
She loves to travel to new places, and therefore, her job fits her perfectly. She is a person who appreciate simple and quick solutions, especially when working.
Amarita lives alone, so she often books flights the day before, or same day, as she leaves. She is spontanious and adventurous, and likes to live a fast paced life, and therefore, she is dependent on simple, intuitive, and fast solutions when it comes to software.
Goals
Be efficient
Travel hassle free
Be well prepared
Get used to frequent travels
Frustrations
Traveling apps are not efficient
Booking flights are not straight forward
She does not have a lot of spare time
Brands
Apple
Avinor
DNB
2. Ideate
CONTEXT SCENARIO
Based on the goals of the persona, I built context scencarios to understand why they use the product, what they are looking for, and how they go about using the product.
I waanted to understand the user goals, motivations, needs, and barriers to understand how we could meet their expectations.
USER FLOW
A user flow was then created to understand how a user would navigate through the structure of the booking. Here I primarily focused on how the user would go from starting to book a flight to they have successfully booked and paid for the flight
SKETCHES
Before moving to tools for prototyping I started by sketching few designs and see what ideas I can come up with and converted these into digital sketches.
3. Build
STYLE GUIDE
To make sure the app would be consistent, and for future designers to understand the design, I created a Style Guide.
WIREFRAMES
With the Style Guide in place, and all the components designed, I implemented these into Hifi wireframes.
PROTOTYPES
Adobe XD link to phone prototype here
Adobe XD link to Apple Watch prototype here
That´s it! Thank you for reading.
